When Emily Smailes first heard the words “facilities management,” her reaction was simple: “Oh God… that sounds boring.” But after working closely with Penguin FM and seeing the innovation, people, and opportunity inside the built environment… her perspective completely changed. In this episode, Mike and Emily talk openly about the perception of FM, why the industry has struggled to tell its story, and how modern marketing, done properly, can transform how FM businesses grow, recruit, position themselves and lead.